targeted audiences .thus make the most effective of social media as a tool
for connecting brands with consumers; her comes in handy influencer marketing
that focuses on key leaders or someone with many active followers in niche market
to help drive the right content and the message of your brand to targeted audience.
This could be through their blog, social media, a YouTube account, email list
or any other platform that gives the ability to reach people.
become the friend that introduce and expose your brand to their followers.
to build a mutually beneficial relationship, some of the benefits companies get
from influencers are :
- More credibility
- Access to a large audience
- User generated content
- Social influence
- New leads and costumers
party more than a brand itself. You don’t usually trust a person who comes up
to you brags about himself and spouts
fun facts about his personality to convince you to be a friend, but you often
trust and believe your mutual friend who confirm what that person said. So the
influencer is the mutual friend that connects your brand with your target consumers.
the ability to recommending your brand to their followers, drive traffic to
your site and increase your social media exposure. Influencer marketing is
becoming one of the best ways to attract customers and clients.
commercials, they want to research a brand and hear about it from someone they
trust. Influencers are recommending and expose your brand to their loyal
audience and followers, so getting them on your side can make a huge difference
in the success of your company.
influencer marketing, Marketing